Three Ultimate Ways To Design A Unique And Appealing Infographic

Infographics have been on the web for some time now. This is mainly because the information that is distributed in the form of visuals has always been more appealing to the masses. But because of the new possibilities of HTML 5 for the web, new technologies and also the wide formation of data driven websites, infographics are again soaring to popularity and making one for your business is becoming a trend.

If you are ready to design an infographic for your business or for your client then doing so in HTML 5 is the way to go. But considering as there would be many businesses and service providers designing infographics, the real question is how you will be able to make your infographic break through the clutter.

This article puts together the 3 ultimate ways with which you can make your infographic stand out from the crowd. Read on below and you will understand step by step how to make your infographic highly sharable and appealing.

Step One – See If Your Have “Fried” Your Infographics Properly

Now this step isn’t some technical of cooking related process. The term “Fried’ comes from the initials of a basic analysis you need to do before crafting an infographic first. Here it goes:

• Fresh – is your infographic been made with a fresh idea?

• Relevant – is the information engaging?

• Informative – are your facts right and intriguing?

• Entertaining – Will the infographic draw viewers?

• Different – has this infographic been done before?

If you have attempted this questionnaire before you start working on your infographic, you will be able to map out your goals efficiently and design an infographic that draws in the viewer.

Step Two – Introduce Motion, Make Your Infographics Interactive

You can make your infographic more appealing and interactive by introducing motion into its graphics. For this purpose, you can use an HTML 5 animation tool known as Adobe edge animate which allows you extend your custom infographic design with movement. Adobe edge animate provides easy tutorials to designers who are new to Parallax and HTML 5 to begin with.

Step Three – Choose Powerful Data Source And Tools To Illustrate Them

Whether you have done the research or your client, without any reliable data sources an infographic will sink. And because data sources can vary, it is sensible to invest some time so that you can have quality data sources.

Some top infographic researchers suggest that Quora supplies the greatest publicly available datasets for accumulating raw data. Furthermore, you can also head to Piktochart and infogr.am that offer products for evaluating and collecting data.

Bottom-line

The three steps mentioned above are your key to designing an appealing and highly shareable infographics. Once you have gathered the information you need and your infographics is in the pipe line, plan ahead and start working on how will you be marketing your infographics upon completion.

Increase Branding and Traffic With Infographics

While there is no denying that words are an exceedingly powerful tool in creating a brand or driving relevant traffic to your site, they are but a piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s society of online A.D.D., marketers need to be clever and savvy in how they grab the attention of potential customers.

While the digital form of infographics is relatively recent, explaining an idea in image form is nothing new. Infographics are the smart new digital way of communicating ideas, data and knowledge.

Did you know the world’s information is currently doubling every two years? It’s no wonder people experience information overload.

The use of visualized information has increased drastically.

– 9900% on the internet (since 2007)
– 142% in newspapers (between 1985 & 1994)

From 2010 to 2012, infographic search volumes have increased over 800%.

In 2013, Pulitzer-prize winning journalist, Gareth Cook, was brought in to edit the first volume of The Best American Infographics.

So, why do infographics work?

1. We live in the information age: In one day, we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. But we have less and less time and attention spans to read and take in as much content as we want. Most people decide to stay or leave a site in just 2-4 seconds. With infographics, it’s much more likely your content will be remembered.

2. We are Visual: An infographic collects data, organizes it, and turns this information into an easy to understand visual. A well-researched and designed infographic empowers readers by breaking down complex ideas into visual groupings. Stunning images or well-designed charts simply make a bigger impression.

3. Demonstrate & Convince: Want to learn how to do the Moon Walk? You could read about it, but it would be a lot easier to view an infographic with step-by-step pictures. An infographic also can easily tell a story, behind the statistics of just about anything you can think of. They make it easy to understand even complex concepts.

4. Brand Awareness: Infographics have company logos embedded for instant brand awareness. And built on the same principles of content marketing components, it should tell a good brand story.

5. Earn Links: Because of the visual appeal, infographics are easily shareable on all social profiles. They allow sites in niche industries with minimal natural linkage to earn links from other markets. Infographics can provide global coverage, at a much smaller cost, than print media ever could.

6. Become an Authority: The research required for an infographic will help you become the expert in the topic or industry.

7. Measurable Results: Infographics are meant to go viral. Good infographics equal enhanced search visibility and increased SEO. Infographics offer quick measurable results from social shares, backlinks and traffic.

Some fantastic examples:

1. 50 Years of Space Exploration: Massive infographic that displays the last 50 years of space exploration. Designed by Sean McNaughton and Samuel Velasco for National Geographic.

2. Grand Mosque: This is an infographic press release from the Gulf News (Dubai)

3. The Slowest Loading Website in the Fortune 500: This details the load times of all Fortune 500 companies.

4. The Big Questions of Climate Change: This detailed and data rich infographic by Adolfo Arranz shows the true impact of climate change.

Information has to be digestible for it to go viral. Generate a unique connection with visitors with creatively designed, animated and educational infographics. After all, a picture is worth a thousand words.

10 Benefits of Using Infographics

An infographic is a collection of data or information put into a visual graphic image for quicker understanding and more effective retention. Visual marketing has been proven to be many more times effective than text.

According to 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.

There are many benefits to using infographics in your marketing and on your website.

1. Provide Facts and Figures – People love reading facts, numbers, statistics and other such data. Infographics can provide this information in a structured appealing way. Infographics are much more visually attractive than text which can increase interest which will give your site or blog more drawing power.

2. More Engagement – Visual graphics and images increase engagement. Using infographics on your blog could raise the level of visitor engagement by a very substantial amount.

3. Backlinks – Infographics can be a very effective way of building your backlinks. Encourage people to share your infographics with their visitors and provide a link back to your site. With more backlinks to your credit, your site will get better ranking and more traffic.

4. Easier to Understand – Besides infographics being visually appealing they are easier to understand than text data. The human brain can process and remember visual information better than text. This will certainly bring people back to your site for more information.

5. More Chance of Going Viral – By using infographics and giving your visitors attractive, visually compelling information, you are increasing your chances of your infographic going viral. Once it goes viral, the sky is the limit for your business.

6. Infographics are Being Searched – The searches for infographics have increased by more than 800% in just two years. Adding infographics to your marketing arsenal will get your website or blog included in that increase of traffic.

7. Social Media – Infographics are also on the rise in social media and by combining the forces of infographics and social media, who knows how far your business could go. Social media is a fast-paced platform and using infographics will keep you moving with the best of them. All the information is right there. There is no clicking to get here or there, nothing to sign up for or add time to your readers’ visit. People love having it all right now and providing them with informative infographics will do just that.

8. Make Them Yourself – Although infographics appear to be graphically complicated and expertly made, you can easily make them yourself and save a lot of money. There are sites such as infogr.am where you can design and produce your own infographics for free. Infographicsarchive.com shows you numerous free tools for making effective infographics. You will find many more resources for making your own infographics and taking much of the strain off of your marketing and advertising budget.

9. Build Your Reputation – Infographics will help you build a reputation as a person/website that offers attractive and easy to understand information and data. The word will spread and your website or blog will jump up in the rankings and get much more traffic.

10. Reach Target Market – Who do you want to be your target market? Who would be interested in the information you have to give? By using infographics, you can zero in on the information you want to provide and capture the attention of your target market. This, in turn, will increase your sales and income.

Although the wide-spread use of infographics is a fairly recent phenomenon, there is a reason for the immense popularity. Infographics can offer you an abounding amount of ways for your business to stay ahead of the competition. If you are looking to grow your business and make it more prominent, then infographics will surely help you and pave the road to success.

What Is Infographics? How To Use It For SEO?

First, let us have a look at what infographics mean.

An infographic is a graphical illustration of information designed to make data easily understandable just at a glance. Infographics is used to communicate a message quickly, to simplify the way huge amounts of data are presented, to view data patterns & relationships, and also to monitor the changes in variables over a time period. The process of designing infographics is oftentimes termed as data visualization.

How to use Infographics for SEO?

Well, SEO & infographics work hand-in-hand. In fact, infographics remain one of the most successful methods of link building available today, especially from an SEO perspective. It is capable of generating numerous backlinks compared to the other popular link building methods online. What’s more, over the years, infographics seems to have become much more compelling! Let’s see why:

Effective marketing tool

Infographics are a vital online marketing tool. The significant purpose of the constantly developing fame this best SEO software is that clients nowadays are increasingly inspired by a substance that accompanies visual substance contrasted with only a plain exhausting bit of data. Hence, online business owners & digital marketers choose to use infographics as a great marketing tool to reach out to the masses.

Helps spread brand awareness

Infographics works much like top SEO software that is capable of imparting significant & informative information about your products, services, or brand via engaging visual content. If designed with a precise and correct manner, infographics prove to be a successful communication tool to describe your brand. As per digital marketing experts, infographics can not only increase brand awareness, but also boost your website traffic largely.

Infographics are sharable & linkable

Via infographics, digital marketers can obtain considerable results. Perhaps, an infographic tends to retain the relevancy; it can also be shared easily, even several months following its initial publishing on a specific site. It is one of the top SEO tools.

Helps your content go viral

Content marketing which contains visual elements seems to generate more than 95% of views compared to just plain content. So, adding pictures & other visual stuff to your content certainly helps you enhance its viewership & will definitely make the content go viral.

Creates extra inbound marketing opportunities

It is possible to reuse research of unique information & data for infographics elsewhere in order to generate more and more inbound marketing opportunities.

Provided you make proper use of graphs, charts, tables, pictures & other visual elements, needless to say, you can turn out to become an expert in this field of infographics. Don’t forget that whatever content you deliver in your infographics should be relevant & useful for your target audiences.

Being one of the best SEO software projects, infographics can help you in creating more likes, shares, adherents and endorsers, at last conveying more movement to your site.