Case Studies – Why Do Clients Need Infographics?

But what is the reason behind the exhaustive use of infographics online? Companies that make use of infographics stand out with authority on the matter and can have better influences. Here is a case study of how some major organizations and sites have used infographics in the last few years.

1. Marketing Domination Media

Jonathan Long, who is the CEO and founder of Marketing Domination Media, believes that the recent changes by Google in its algorithm have a lot to do with the rise of infographics. It has tried hard to eliminate spammy link building methods and reward those sites which create genuine and engaging content. Thus, focus has been laid on natural links and social signals. He believes that good infographic service attracts genuine attraction on social media which leads to engagement and valid leads. Therefore, they drive the traffic better.

2. Jeffbullas

Jeffbullas is a hugely popular blog in the field of online marketing and social media. It outlines the research conducted by Barbara M. Miller and Brooke Barnett about the impact of infographics. They found that combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

3. Nielson/Normal Group

Nielson/Norman Group has estimated that an average page visit lasts for a minute. Unless you immediately attract the reader’s attention, he will move over your page and open a new website. Therefore the attention span of the reader is small. This makes infographics powerful as they are made with the motive of immediately attract the readers focus. Infographics which take less time to load (made is lighter formats) have huge success when it comes to increasing engagement time. Thus this improves the credibility of the website in overall proportions and leads to long term generation of organic traffic.

4. The Pew Research Internet Project

The few Research Internet Project has found that the extent of adults who use the social media is about 75% of the total internet population. Social media is the largest platform where infographics are shared. This means that the benefits of increased focus and engagement are exploitable to a large potential crowd. Thus, more people likely engage with infographics than ever before.

5. Bitrebels

Another firm which uses infographics heavily is Bitrebels. It showcased some valuable statistics about the impact of infographics and the ROI estimates. It found that over the same number of posts, the likes for posts were more than that for infographics but at every other aspect Infographics were far better performers. These aspects included tweets, shares, page views and others. In totality Infographics received 1091 actions as compared to a meager 243 for traditional posts.

It’s simple. More often than not, ROI for firms depends on:

• Page Views
• Engagement
• Links from other pages
• Search Engine Rank
• Direct leads

And infographic services and use of infographic designers are great because:

• It is attention-grabbing
• Simple to understand
• More engaging than text
• Triggers call to actions better
• Can be easily retained in memory

If you’re thinking of a good infographic agency for your infographic services, do not forget to give us a call.

6 Incredible Websites for Infographic Templates

This fast paced world has switched our gear into attention deficit so we do not always have time to read through lengthy blog posts and analyze graph after graph. What we want instead is a brief but coherent summary of all the vital facts.

We are all aware that a picture is worth a thousand words so how can this strategy be used in the world of business. It’s simple- through the creative yet convenient use of Infographic Templates.

Infographics can transform complex and lengthy information into a friendly presentation which are both easy to understand and visually engaging.

Whether you are building a website, a PowerPoint presentation or just looking for a cool alternative to present information, an Infographic can capture the viewer’s attention from the get-go.

There is no doubt that the significance and popularity of Infographics will only increase as the internet gets flooded with more content making it harder to capture the attention of an audience with copious amounts of distractions and options. As a creator of content you want to provide compelling work which will build an obedient audience but does not require forever and a day to construct.

Creating beautiful pieces of art in Infographics is the solution. However it does not require the technicality of Photoshop or other design programs to make it happen. Life is always best when kept simple. So let us introduce ten useful Infographic Template websites- each highlighting their unique features helping you to make the best Infographic possible for all your needs.

Venngage

Venngage is very easy to navigate and allows the user to create interactive Infographics with just a few clicks. It comes with both premium and free Infographic templates which can be downloaded straight onto your computer.

Some of the standout features are:

As soon as you land on their page you know you can create and download free Infographic templates

The drop-down menu under the Infographics tab allows you to choose the Infographics Template specific to the data you want to present.

The interactive option in the edit menu allows additional external links to be added to the Infographic such as a YouTube URL or an email sign up.

Venngage actually offers other graphic options other than free Infographic template which can be used for the same purpose- particularly the report templates which are ideal for PowerPoint Infographics.

And of course if you do need help at any time there is the question bubble located at the bottom of the page on the right hand side. How convenient!

Piktochart

With over 400 templates to use, Piktochart will leave you spoilt for choice. However the availability of free Infographic templates are limited but none-the-less this website still serves useful for those willing to pay for their premium service.

Once you sign in you, you are prompted to select the format of the Infographic template with simple navigation

You even have the option to make your own Infographic from scratch and see what you can create.

Another standout with Piktochart is the option to create your own types of charts and import your own data which is very useful for making an Infographic Powerpoint presentation.

It is also good to know that you have the option to change the page set-up from the default A-4 size to the letter size. This option is found in the file tab in the top menu drop-down bar.

Piktochart has an abundant of great graphics to include in your Infographic Template construction and its user-friendly platform makes the task easy and reliable for future use.

Infogr.am

Infogr.am is a great website for creating professional looking Infographics. The free Infographic templates come in a simple design and colour layout.

It’s as easy as choosing the colour combinations they offer in their Infographic templates and playing around with the layout options.

Navigating through the template creation is nice and straightforward. All the added features are just where you need them.

Infogr.am is ideal for those who are after an Infographic Template with customized data charts and text present in a fluid manner.

A unique feature of using Infogr.am Infographic Templates is that once you have created your Infographic it can then be published on its website and monitored with the analytic tools for view popularity. This could be an opportunity to market your brand or business through their website on your own Infographics and include a call-to-action to your external website.

Canva

Canva provides hundreds of free design elements to play around with in your Infographic Template as you bring to life your presentation. There are also great premium themes for less than a dollar each.

Once you have landed on the design page you are introduced to a very helpful introductory guide on how things work- taking a total of 23 seconds to complete!

There is a great variety of different text styles available on Canva that go beyond the standard selection of fonts found on word documents and similar applications.

Easel.ly

Easel.ly is definitely worth considering as they have a large library of designed Infographic templates covering a wide range of subjects already and can be a great source of inspiration in the creation stage.

They have some cool graphics included in the template which can be used for a variety of purposes and topics so the possibilities are never limited. Easel.ly also conveniently suggests where on the Inforgraphic template to place each feature for maximum visual appeal.

It is also worth noting that Easel.ly is a great site for not only creating your own Infographic download but also for re-using other ready-made Infographics- as long as the credit is given where it is due! If you are behind in an assignment and do not have time to make an Infograhic from scratch then Easel.ly may just be able to help you out.

Visualize.me

Visualize.me allows the user to break away from the generic resume and instead express their professional accomplishments and experience through the visual presentation of an online Infographic.

The themes and the layouts of the Infographic template on Vizualize.me will make your online resume stand out from the rest with eye-catching visuals that outline your professional qualifications and experiences.

It’s easy to follow layout and amusing data presentations will impress the future employers as they lay their eyes on your creative resume made with Vizualize.me.

Infographics – The Good, The Bad, The New Perspective

We all prefer graphical representations to long textual facts and figures. The reason being that they are more interesting and give a consolidated glimpse of the data which can be compared easily. Even statistics have proven that 40% of the audience respond better to visual representations in comparison to text based information. This may be attributed to the fact that the human brain processes visuals 60,000 times faster than text. Infographics are being shared over social media and are getting good responses from the users. While many may believe that the use of infographics is fairly new, it is safe to say that similar representations have been in existence since ages. However the problem with infographics is that the more they are used, the more chances exist for them to become so common that they may lose popularity with the masses and eventually resulting in weakened marketing efforts. The only way to ensure effective use of infographics is to constantly innovate and understand the finer nuances associated with visual representation of complex or lengthy data.

The Good:

  • The most alluring aspect of infographics is the visual appeal and simplicity of presentation. While becoming overly creative may seem to be a good strategic approach, most users prefer simple presentations that have clarity and can easily be understood for comparison.
  • Considering the benefits of infographics in online marketing, it aids the SEO functions by earning incoming links in accordance with subsequent increase in traction.
  • Being a visual representation, the inclusion of the brand’s logo would go a long way in promoting and sustaining market position for the business. However this requires proper placement of the logo within the acceptable confines of premium positioning in the infographic.
  • Another benefit pertains to the portrayal of one’s expertise which is achieved by making an effective comparison of internal data with data from the applicable industry, thereby providing a comprehensive portrayal of well researched data.

The Bad:

  • Infographics that are used solely for the purpose of increasing “linkbaits” have often resulted in poorly executed efforts. It is due to such poorly executed content that infographics having immense potential are not given due consideration.
  • In keeping with the amount of research required and the manner in which it is presented to the customers, infographics may be an expensive undertaking for small businesses. The costs incurred are high only when extremely striking infographics are to be made. Simple representations can be made at lower costs.
  • It is not uncommon for unrealistic expectations to be kept from infographics wherein the purpose tends to become focused on making the content viral rather than emphasizing on proper content creation with backed up facts and statistics to prove its worth. It is this expectation which at times has been known to cause more harm than good.
  • While it is feasible to outsource data for statistical representation, its use may not reflect the actual points of concern for the customers. In order to manage this, it is better to conduct research by identifying key points that have direct impact on the business as well as the consumers.

The New Perspective:

Simplicity shall always hold priority for creating impressive infographics. Proof of this may be seen in the infographic created by Dell which utilized a yes / no based flowchart for captivating the interests of programmers who are familiar with this type of representation. This helped the company to connect with its audience and potential customers. Current trends in infographics indicate the those with longer layouts with vertical flow of data would be successful in retaining their effectiveness in communicating the information to the audience. While the best practices for infographics may have possible differing aspects, the need for incorporating innovative methods to captivate audiences has gained paramount significance especially in light of the widespread use of infographics which poses the risk of obsoletion.

The infographic designs that are presented currently mainly comprise of static graphical representation of data that is provided in interesting ways to the audience. However, there is a dire need for improving the presentation methods for achieving the next level of infographics. One such possible approach would be to use Parallax Scrolling which is the key transition for conventional designs to be presented as interactive web pages. The reason behind its potential effectiveness lies in the fact that the images in the foreground move either slowly or independently in comparison to the images in the background. This results in an interactive experience for the user wherein the content needs to be scrolled or moved in order to see further information.

Some of the benefits of using this relatively new approach include enhanced interaction, better user retention, faster captivating rates, and increased sharing of content. This is really crucial in driving more traffic to the intended web pages. Another benefit of using parallax scrolling pertains to the fact that the text can be made to crawl. This facility enables infographics to be positioned at the bottom of the layout and transcribing it accordingly. Additionally, internal links from the content itself may be provided which is practically better than transcribing the same.

From the marketing perspective, parallax scrolling enables infographic to be re-purposed easily. This results in the infographic being submitted to dedicated directories, online document sharing platforms and creation of micro-blogs, There is even the possibility of these infographics being turned into video presentations if the content and its purpose permits it. The question about parallax scrolling becoming the infographic template of the future still remains unanswered but possibilities are constrained only by the limits of one’s creativity.